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Baselworld 2010: Tag Heuer Carrera 1887 Chronograph

The first recipient of TAG Heuer’s New Caliber 1887
Well, barring the leaked photos a few weeks ago, here it is – the new TAG Heuer Carrera 1887.  This is the first announced watch to contain TAG Heuer’s new Caliber 1887 movement.  After the much debated, defended and discussed marketing flub over the announcement of its new 1887 movement, I’m sure TAG is more than eager to move on and shift the attention to the actual watches that will use its new movements.  I share their desire to “move on”.  The new Carrera 1887 is a pretty straightforward watch – what you see is what you get.  This new model has a 41mm case water resistant to 100 meters, a polished and satin-finished bezel with tachometer scale, and will be available in a silver or black dial with alligator strap or steel bracelet.  The early buzz/reaction to this watch was less than spectacular and to me it all comes down to price – it will be interesting to see the price premium TAG Heuer will put on its watches with the new Caliber 1887 in them.   Hopefully they do not overprice them as I hear Breilting did with its Chronomat B01 watches with in-house caliber (launched 2009). 

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